Digital Marketing
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ABOUT THE COURSE

Digital Marketing is the process of marketing products or services using digital channels to reach consumers. With the rise of new digital platforms, it has never been more important to understand how to target and advertise your products to your audience. In this course, students will be able to understand the basis of digital marketing and the numerous strategies and steps on how to achieve an effective ad.
  • Mentored by experienced industry professionals
  • Practical skills with a hands-on training process
  • Real world industry projects embedded
  • Internship opportunities (12 weeks FT/PT)
  • Certificate of Completion

UNITS

This course includes training in the following areas:

  • Session 1 – Intro to Digital Marketing
  • Session 2 – Building an effective digital marketing strategy
  • Session 3 – Key Messaging
  • Session 4 – Websites, UX and CRO
  • Session 5 – Content Strategy & Content Marketing
  • Session 6 – SEO & SEM
  • Session 7 – Social Channels & Other Platforms
  • Session 8 – Lead Generation
  • Session 9 – Customer Relationship Management (CRM)
  • Session 10 – Data-Driven Marketing
  • Session 11 – The Changing Face of Digital Marketing
  • Session 12 – Presenting your strategy

UPON COMPLETION

Upon successful completion of all the required units of this course, students will receive a certificate of completion. On the top of the training, students may want to undertake a 12 weeks(FT/PT) internship program (fees apply). Please contact us for eligibility.

 

CAREER OPPORTUNITIES

  • Digital Marketing Specialist

DURATION

6 weeks (12 sessions)

ENTRY REQUIREMENTS

  • There are no formal education entry requirements.

EQUIPMENT NEEDED

The training will be delivered at Seed Training Group CBD campus with computers provided in the course.

FINANCE OPTIONS

FINANCE OPTIONS

Fees must be paid within 5 working days of receiving the confirmation of enrolment and invoice for the enrolment fee.

Seed Training Group may cancel an enrolment or discontinue training if fees are not paid as required.

Both direct deposit and credit card are accepted.

*Please refer to the Student Information Handbook for further details regarding Fees & Refund Policy and Procedure.

Trainer’s Profile

Samantha Hurley

  • Co-founder of Marketing Entourage
  • An extensive senior management experience of sales & marketing in the media and publishing industries
  • Recently completed a Masters of Teaching at the University of Melbourne
  • A huge advocate of adopting a design thinking mindset and using an understanding of your customer to craft experiences
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